Companies that make products that must be used along with a main product are MORE likely to use _________.
A) offset pricing
B) optional product pricing
C) captive product pricing
D) by- product pricing
E) none of the above

Question

Quizplus · Accepted Answer

Captive product pricing is the pricing strategy where a company sells a main product at a lower price to attract customers, but charges a higher price for the complementary products that are necessary to use the main product. This is because customers have no choice but to buy the complementary product from the same supplier, which allows the company to earn a higher profit margin.

Companies That Make Products That Must Be Used Along with a Main