You are thirsty and crave a cola so you pop into your local supermarket to make a purchase. On the shelves, you notice that you can buy a cold 600 ml bottle for $3.20; a 1.25 litre bottle for $2.99 and a 2 litre bottle for $3.90. You want to purchase the 600 ml bottle for its convenience, but you are aware that the 2 litre bottle represents the best value for money on a price per ml basis. You are witnessing an example of:
A) product form pricing.
B) customer- segment pricing.
C) psychological pricing.
D) location- pricing.
E) time pricing.

Question

Quizplus · Accepted Answer

Product form pricing involves setting different prices for the same product in different forms or sizes. In this scenario, the different sizes of cola bottles (600 ml, 1.25 litre, and 2 litre) are priced differently, illustrating product form pricing.

You Are Thirsty and Crave a Cola So You Pop