Well- known Australian law firm, Slater & Gordon, specialises in compensation law by providing legal services to people who have been badly treated through the actions or negligence of others. Slater and Gordon's advertising and promotion consistently features the line "No- Win; No Pay" which means that their clients do not pay for services if their lawsuit is unsuccessful. This approach to pricing is BEST described as a:
A) relationship approach.
B) competition- based approach.
C) performance- based approach.
D) cost- based approach.
E) value- based approach.
Correct Answer:
Verified
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