Management at Greville Street Lingerie Company considered making embroidered pillow slip covers, but then decided slip covers were not within the company's corporate mission. Which stage of the new product development process did they reach?

Question

Quizplus · Accepted Answer

Idea screening is the stage where ideas are evaluated and filtered based on various criteria such as fit with corporate mission, technical feasibility, profitability, and market demand. Therefore, the management's decision to not pursue the embroidered pillow slip covers indicates that they have reached the idea screening stage.

Management at Greville Street Lingerie Company Considered Making Embroidered Pillow