Crystal Enterprises is a clothing company that, among other things, manufactures and markets kids' clothes bearing the logo of the singing team, Hi- 5. Crystal Enterprises engaged in lengthy negotiations with Hi- 5 for the right to manufacture garments with the Hi- 5 brand. In addition, Hi- 5 receives a royalty fee on each garment sold. This is an example of which type of branding?

Question

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This is an example of licensed branding, where Crystal Enterprises has obtained the license from Hi-5 to use their brand on the kids' clothes, and pays a royalty fee on each garment sold.

Crystal Enterprises Is a Clothing Company That, Among Other Things