It is usually easier to introduce a new product than to reposition an existing product.

Name: It is usually easier to introduce a new product than to reposition an existing product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Repositioning an existing product requires changing consumer perceptions and beliefs, which can be challenging and time-consuming. Introducing a new product may be easier because it does not have existing perceptions attached to it.

It Is Usually Easier to Introduce a New Product Than