A multibrand strategy is often used to prevent the defection of "brand switchers" to competitive offerings.

Question

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A multibrand strategy involves offering different brands within the same product category, which can appeal to different types of consumers and prevent them from switching to a competitive offering. By having multiple brands that cater to different preferences or needs, the company can retain customers who might otherwise leave for a competitor's product.

A Multibrand Strategy Is Often Used to Prevent the Defection