A local council is currently engaged in an intensive promotional and educational programme designed to encourage the local community to use less water. The Council is engaged in which marketing activity?
A) behavioural economics
B) not- for- profit marketing
C) de- marketing
D) social marketing
E) none of the above
Correct Answer:
Verified
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A) engage
Q12: At the heart of any marketing programme
Q13: De- marketing is best described as which
Q14: A market is defined as:
A) the set
Q16: Which of the following statements BEST describes
Q17: Anything that can be offered to a
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Q20: Which of the following types of organisations
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