The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.
A)marketing mix
B)marketing toolbox
C)sales pitch
D)promotional mix

Question

Quizplus · Accepted Answer

The promotional mix is the combination of communication tools used by marketing to reach the target audience and achieve marketing objectives. The marketing mix includes things like product, price, place, and promotion, while the promotional mix is just a subset of the larger marketing mix. Therefore, the answer is D - promotional mix.

The ________ Is the Strategic Combination of Tools Used to Reach