Jack is the leader of a team in charge of developing a new promotion for a sports drink. Which of the following represents the first step Jack and his team will MOST LIKELY take?
A)design the marketing message
B)implement the promotional campaign
C)evaluate and adjust the marketing efforts
D)identify the target market

Question

Quizplus · Accepted Answer

Identifying the target market is the first step in developing a new promotion. This allows the team to understand who they are trying to reach and what their needs and preferences are before designing the marketing message and implementing the promotional campaign. Evaluating and adjusting the marketing efforts comes later in the process.

Jack Is the Leader of a Team in Charge of Developing