Maturity is a stage in the product life cycle.

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Maturity is a well-established stage in the product life cycle. It typically follows the introduction and growth stages and precedes the decline phase. During the maturity stage, sales growth tends to stabilize, competition becomes more intense, and product prices may decline. Companies may need to focus on product differentiation or market segmentation to maintain their market position during the maturity phase.

Maturity Is a Stage in the Product Life Cycle