The process of distinguishing a product from its competition in real or perceived terms to attract customers is called product ________.
A)coring
B)differentiation
C)actualization
D)development

Question

Quizplus · Accepted Answer

Product differentiation is the process of making a product or service distinct from its competitors in the eyes of the customers. It involves creating unique features, design, quality, and pricing strategies that set the product apart from similar offerings in the market. This can help to attract and retain customers, enhance brand image and reputation, and ultimately increase sales and profits. Options A, C, and D do not accurately describe this concept.

The Process of Distinguishing a Product from Its Competition in Real