Salespeople bringing suggestions for a new fast food item to the headquarters of their food manufacturer is an example of ________.
A)product analysis
B)commercialization
C)idea generation
D)idea screening

Question

Quizplus · Accepted Answer

Salespeople suggesting a new fast food item is an example of generating new ideas for products. Therefore, the correct answer is C) idea generation. Product analysis and idea screening happen later in the product development process, while commercialization is the final step of bringing the product to market.

Salespeople Bringing Suggestions for a New Fast Food Item to the Headquarters