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Among College Students,Subway Is Targeting a More Narrow Market Segment

Question 23

Multiple Choice

Among college students,Subway is targeting a more narrow market segment than the segment on which McDonald's focuses.Subway is focusing on students interested in healthy fast food.This is a result of studying all EXCEPT which of the following?


A) demographic factors.
B) psychological factors.
C) consumption-pattern factors.
D) geographic factors.

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