When benefits realized by a customer are less than the cost of the relationship with the seller, the customer value is high.

Name: When benefits realized by a customer are less than the cost of the relationship with the seller, the customer value is high.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When benefits realized by a customer are less than the cost of the relationship with the seller, the customer value is low. High customer value occurs when benefits exceed the cost of the relationship with the seller.

When Benefits Realized by a Customer Are Less Than the Cost