Selling in B2B markets involves sales to:

Question

Quizplus · Accepted Answer

B2B stands for business-to-business, which means selling to other businesses. The options A, C, and D include consumers which are not part of B2B markets. Option B includes resellers, who buy products to sell to others, business users who buy products for their own use in their business operations, and institutions, such as government agencies, universities, and hospitals, who have unique purchasing needs. Therefore, option B is the only one that includes all the correct targets for B2B sales.

Selling in B2B Markets Involves Sales To