When public relations shifts from producing communications (process)to focusing on results and consequences (impact), which of the following is/are true?

Question

Quizplus · Accepted Answer

When public relations shifts from producing communications to focusing on results and consequences, the focus is on "Management by Objectives," the function deals with "nonprogrammed" decision making, the staff is held accountable as part of the management team, and the practitioners play a "strategic" role. Therefore, all of the above choices are true.

When Public Relations Shifts from Producing Communications (Process)to Focusing on Results