After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether they properly segmented their market. Which of the below results is likely indicative of success?
A)increase in customer inquiries, but no purchases.
B)increased sales and profitability.
C)increased confusion from prospective buyers.
D)increase in competition.

Question

Quizplus · Accepted Answer

Increased sales and profitability would be the best indicator that the market segmentation was successful. This would mean that the target segment was interested in and willing to pay for the new high-end road bicycle, leading to increased profits for the company. The other options (A, C, and D) would suggest that the market segmentation was not successful, as they could indicate that the target segment was not properly identified or marketed to.

After Launching a Brand New, High-End Road Bicycle to a Specific