Marketers use market segmentation to each of the following EXCEPT:
A)to link market needs to an organization's marketing program.
B)to develop specific marketing actions related to the 4 Ps.
C)to relate supply to demand in economic terms.
D)exploit economies of scale in order to focus on mass production.

Question

Quizplus · Accepted Answer

Market segmentation is used to divide the market into smaller groups with similar needs and characteristics. This helps marketers to develop targeted marketing strategies and messages for each segment. Option D mentions exploiting economies of scale which is not a purpose of market segmentation.

Marketers Use Market Segmentation to Each of the Following EXCEPT