A new car dealer decides to open up a dealership in a region that has higher than national average income. Which characteristic is the new car dealer using to segment their market?
A)demographic
B)psychographic
C)local
D)customer

Question

Quizplus · Accepted Answer

The new car dealer is using demographic segmentation by targeting customers based on their income level in a specific region.

A New Car Dealer Decides to Open Up a Dealership