Prince Sports, Inc. makes different racquets for each of the six sub-segments that it has identified. Prince Sports, Inc. has chosen a:
A)mass customization strategy
B)build-to-order strategy
C)market penetration strategy
D)product differentiation strategy

Question

Quizplus · Accepted Answer

Prince Sports, Inc. has chosen a product differentiation strategy, as they are creating different racquets for each sub-segment. This strategy focuses on creating unique and distinct products to appeal to specific customer groups. It allows the company to tailor their offerings to the needs and preferences of each sub-segment, which can lead to increased customer satisfaction and loyalty.