What are the three main sales forecasting techniques often used by marketers? Describe each.
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Q211: List and give one example for each
Q212: Assume you are manager of the Outback
Q213: What are the steps needed to segment
Q214: What are the criteria to be used
Q215: A marketing manager should develop market segments
Q216: Your college or university wants to attract
Q217: How might a clothing retail store use
Q219: Suppose you were a sales forecaster for
Q220: Differentiate between market potential and sales forecast.
Q221: Describe the key differences and how might
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