A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies obtain three types of data from consumers. List these 4 types of data and from them develop a perceptual map for at least 5 different makes or models of vehicles (e.g. Ford, VW, etc.)

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The Answer of A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies obtain three types of data from consumers. List these 4 types of data and from them develop a perceptual map for at least 5 different makes or models of vehicles (e.g. Ford, VW, etc.)

A Key to Positioning a Product Effectively Is the Perceptions