Vision Critical helps companies use social media in their marketing research. It develops "Insight Panels" of consumers from a company's target group and regularly asks for their feedback online. Vision Critical is using social media to conduct marketing research that is:
A) Monitoring competitors and their activities.
B) Broadening its scope by listening to customers.
C) Tracking innovation trends in the marketplace.
D) Engaging customers who are the "loudest."
Correct Answer:
Verified
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