Blackberry is considering entering the television industry, and Ken, in the marketing department, conducts some basic research to get an initial understanding of the industry. Which type of research is Ken conducting?

Question

Quizplus · Accepted Answer

Ken is conducting exploratory research to gain initial understanding of the television industry. Exploratory research is conducted to gain insights and understanding of a topic that is relatively unexplored or unknown. It helps to define a problem and develop hypotheses for further research.

Blackberry Is Considering Entering the Television Industry, and Ken, in the Marketing