Before Moen Inc. put its new massaging shower head, the Revolution, on the market, it wanted to find out what consumers thought about the new product design so it hired QualiData Research Inc. to enlist 20 nudists as their volunteers and paid them $250 each to answer questions about their lifestyles, and to allow QualiData to install a tiny video camera in the shower of each volunteer in order to watch them use the new
Showerhead. This type of research can be described as:

Question

Quizplus · Accepted Answer

This type of research is ethnographic because it involves observing and studying a specific group of people (nudists) in their natural setting (shower) in order to understand their behaviors and attitudes towards the new product design.