Neuromarketing is a new technique to measure consumer's response to marketing stimuli. Neuromarketing measures brain activity using an electroencephalography (EEG)technique or magnetic resonance imaging (MRI). Those results are then compared to the results from verbal survey-based techniques. All of the following CANNOT be measured except:

Question

Quizplus · Accepted Answer

Neuromarketing can measure emotion by observing brain activity, which provides insights into how consumers feel about a product or advertisement, something that EEG and MRI techniques are particularly suited for.

Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing