A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple Advertising. It was not until the business was opened that he learned that he should Have used________ . His French signs actually said "car bath" instead of carwash.
A) the trade feedback effect.
B) back translation.
C) Porter's diamond.
D) semiotics.
Correct Answer:
Verified
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