When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you undertaking?
A)Consumer behaviour
B)Market research
C)Consumer management
D)Marketing

Question

Quizplus · Accepted Answer

Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

When Considering Buying the Latest Smartphone, You Talk to Various