An example of a marketer-dominated source of information for an external information search is:
A)friends and relatives.
B)Consumer Reports magazine.
C)point-of-purchase displays.
D)consumer programs on talk radio stations.

Question

Quizplus · Accepted Answer

Point-of-purchase displays are created and controlled by marketers to influence consumer behavior at the point of sale. They often provide information about the product being sold and may use persuasive techniques to encourage customers to make a purchase.

An Example of a Marketer-Dominated Source of Information for an External