More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
A)Customer satisfaction.
B)Recommendations for new products.
C)Warranty reviews.
D)Viral comments.

Question

Quizplus · Accepted Answer

By monitoring social media sites, firms can understand what customers are saying about their brands and whether they are satisfied with the products and services. This allows companies to adjust their strategies and improve their customer experience.

More and More Firms Are Monitoring Social Media Sites to Understand