Sometimes consumers skip one or more of the purchase-decision process stages because of their level of __________.
A)aspiration
B)acculturative response
C)motivation
D)involvement

Question

Sometimes consumers skip one or more of the purchase-decision process stages because of their level of  __________.
A)aspiration
B)acculturative response
C)motivation
D)involvement

Quizplus · Accepted Answer

Involvement refers to the level of personal relevance or importance a consumer attaches to a particular product or decision. If the consumer has low involvement, they may skip one or more stages of the purchase-decision process. For example, if buying a low-cost item like chewing gum or snack, the consumer may skip the information search stage and directly move to the purchase stage without considering any other alternatives.

Sometimes Consumers Skip One or More of the Purchase-Decision Process