Figure 5-3

-In Figure 5-3, letter "B" represents the _ _________influences that can affect the consumer purchase decision process. influences that can affect the
A)situational
B)economic
C)marketing mix
D)environmental

Question

Figure 5-3
 
-In Figure 5-3, letter "B" represents the _ _________influences that can affect the consumer purchase decision process. influences that can affect the
A)situational 
B)economic 
C)marketing mix 
D)environmental

Quizplus · Accepted Answer

The marketing mix influences, represented by letter "B", are the controllable factors (product, price, place, promotion) that a company uses to influence consumer purchase decisions.

Figure 5-3 -In Figure 5-3, Letter "B" Represents the _ _________Influences That