In the 1960s when the province of Ontario used the slogan "Is There Any Other Place You'd Rather Be?" it was trying to attract people to live and work there by appealing to a lifestyle motivator that marketers call:
A)avarice.
B)self-concept .
C)lust.
D)greed.

Question

Quizplus · Accepted Answer

The slogan "Is There Any Other Place You'd Rather Be?" appeals to a person's self-concept, which refers to the role possessions and experiences play in shaping one's identity and sense of self-worth. The slogan suggests that living and working in Ontario will enhance one's sense of identity and overall well-being. Avarice, lust, and greed are more focused on material or financial gain, and do not align with the message of the slogan.

In the 1960s When the Province of Ontario Used the Slogan