An example of a marketer-dominated source of information for an external information search is:
A)friends and relatives.
B)consumer programs on talk radio stations.
C)Consumer Reports magazine.
D)salespeople.

Question

Quizplus · Accepted Answer

Salespeople are often seen as a marketer-dominated source of information because they are employed by the company selling the product and have a vested interest in promoting it. While they may still provide helpful information, their ultimate goal is to make a sale.

An Example of a Marketer-Dominated Source of Information for an External