A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001. This is an example of how a small business can engage in:

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This is an example of cause marketing, as the dealership is aligning itself with a charitable cause (Make-A-Wish Foundation) in order to generate sales and improve brand image.

A Toyota Dealership in British Columbia, Canada, Donated $50 to the Make-A-Wish