Performance measures for output and revenues for social media are
A)easiest to track using Twitter.
B)more specific than those for traditional media.
C)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
D)less specific than those for traditional media.

Question

Quizplus · Accepted Answer

Performance measures for output and revenues for social media are more specific than those for traditional media because social media platforms provide detailed analytics and metrics that allow marketing managers to track engagement, reach, impressions, conversions, and other key performance indicators. This information is often more granular and actionable than the circulation or viewership numbers provided by traditional media sources. While Twitter is one social media platform that provides performance metrics, it is not necessarily the easiest to track compared to other platforms like Facebook or Instagram.

Performance Measures for Output and Revenues for Social Media Are