In a large corporation with multiple business units, the marketing department may be called upon to:
A)assist managers at higher levels to assess environmental trends or aid in their strategic planning efforts.
B)allocate financial resources across business units.
C)allocate shareholder dividends through a large financial institution.
D)set the overall mission of the company.

Question

Quizplus · Accepted Answer

The marketing department's expertise in understanding consumer trends and behavior makes them valuable in assisting higher-level managers with strategic planning efforts. They can provide insights on market opportunities and potential threats that can help inform and shape the company's overall strategy. The marketing department typically does not handle financial resource allocation, shareholder dividends, or setting the overall mission of the company.

In a Large Corporation with Multiple Business Units, the Marketing