Medtronic, a world leader in heart pacemakers, is not in the medical device business but is in the business of: alleviating pain, restoring health, and extending life. This conscious effort of Medtronic defining their business shows they are paying attention to:
A)how narrow or broad their business is
B)the marketing mix
C)marketing strategy
D)corporate culture

Question

Quizplus · Accepted Answer

This reflects Medtronic's attention to how narrow or broad their business is by focusing on the broader impact of their products (alleviating pain, restoring health, and extending life) rather than just the products themselves (heart pacemakers).

Medtronic, a World Leader in Heart Pacemakers, Is Not in the Medical