Some corporations choose unit sales rather than sales revenue as an organizational goal. Sales revenues can be deceiving because of:
A)poor sales databases.
B)inflation.
C)fluctuations in inventory.
D)unpredictable sales expenses.

Question

Quizplus · Accepted Answer

Sales revenue can be affected by inflation, which can make it difficult to accurately measure progress or success. Unit sales, on the other hand, provide a more tangible and measurable goal for the organization to strive towards.

Some Corporations Choose Unit Sales Rather Than Sales Revenue as an Organizational