The "Big Three" wireless carriers in Canada are constantly battling each other for customers, as a result, they frequently determine the ratio of the sales revenue of their firm to the total sales revenue of all firms in the industry, including the firm itself. The ratio they are calculating is known as:
A)industry potential.
B)market share.
C)contribution margin.
D)sales quality.

Question

Quizplus · Accepted Answer

The ratio being calculated by the "Big Three" wireless carriers in Canada is market share, which is the portion of total sales revenue of all firms in the industry that a particular firm generates. Market share is a common metric used to measure the competitive position of a company within an industry.

The "Big Three" Wireless Carriers in Canada Are Constantly Battling