When Telus calculates their market share, they calculate the ratio of their sales revenue to the total sales revenue of all:
A)firms in the industry, including themselves
B)firms they directly compete against
C)firms in the industry
D)firms they indirectly compete against

Question

Quizplus · Accepted Answer

Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This includes all firms in the industry, not just direct or indirect competitors, hence including themselves.

When Telus Calculates Their Market Share, They Calculate the Ratio