Numerous consultancies provide 'Customer Satisfaction' scores for various Canadian and International airlines. When Air Canada reviews their score, in comparison to WestJet, they are engaging in.
A)Reverse engineering
B)Research straddling
C)Benchmarking
D)Product emulation

Question

Quizplus · Accepted Answer

Air Canada is comparing their customer satisfaction scores to those of WestJet in order to benchmark their performance and identify areas for improvement. Benchmarking involves comparing one's own processes and performance to those of competitors or industry leaders in order to identify best practices and areas for improvement.

Numerous Consultancies Provide 'Customer Satisfaction' Scores for Various Canadian and International