One of the weaknesses inherent in the use of the BCG portfolio analysis is that it:
A)considers so many SBU factors beyond market growth rate and relative market share.
B)acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
C)it is often difficult to get needed information on market growth and market share.
D)does not require forecasts in order to be implemented.

Question

Quizplus · Accepted Answer

The BCG portfolio analysis heavily relies on accurate and up-to-date information on market growth and market share. However, it is often difficult and costly to obtain this information, especially for small or niche markets. This weakness can affect the accuracy of the analysis and the resulting strategic decisions. The other options (A, B, and D) are not weaknesses but rather potential strengths of the BCG portfolio analysis.

One of the Weaknesses Inherent in the Use of the BCG