The Marketing Manager at Whirlpool assesses the difference in sales of two retail outlets based on the advertising spend by each outlet. This item the Manager is assessing is known as a(n):
A)marketing dashboard.
B)marketing metric.
C)marketing analysis.
D)marketing plan.

Question

Quizplus · Accepted Answer

The item being assessed by the Marketing Manager is a marketing metric. Marketing metrics are quantitative measures used to assess the performance of marketing activities and help organizations make data-driven decisions.

The Marketing Manager at Whirlpool Assesses the Difference in Sales