Louisa wanted to make some extra money, so she went door-to-door in her neighborhood asking people if they had any small jobs that they could hire her to perform. Louisa had no idea of whether anyone had any jobs for her, and she picked the doors she knocked on randomly. In terms of the selling process, Louisa was engaged in ______ when she knocked on a door.

Question

Quizplus · Accepted Answer

Louisa was engaging in cold canvassing, which involves approaching potential customers with no prior knowledge of whether or not they have a need for the product or service being offered.

Louisa Wanted to Make Some Extra Money, So She Went