Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread. In terms of the communication process, the __________in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.

Question

Quizplus · Accepted Answer

The message in the advertisement is what is communicating the information to prospective customers about Cheez Whiz being a healthy and nutritious cheese spread. The source could be both Kraft Canada and the advertisement itself, as it is coming directly from the company promoting the product. The decoder would be the target audience receiving and interpreting the message, and the communication channel would be the means by which the message is being transmitted (e.g. TV, internet, print, etc.). However, since the question specifically asks about the content of the message, the correct answer is C) message.

Kraft Canada Created an Advertisement for Its Cheez Whiz Processed