A firm produces the tools for replacing the rivets used in assembling airplanes, heavy-equipment, and specialized rail cars. The key to making a sale is communicating the application information to the line engineers who oversee repairs and the cost
Savings information to the accountants in charge of service maintenance budgets. Which promotional element would be most appropriate?

Question

Quizplus · Accepted Answer

Personal selling allows the sales representatives to directly communicate the application information to the line engineers and cost savings information to the accountants. This method is more effective in conveying technical information and addressing specific concerns or questions from potential customers in comparison to other promotional elements such as advertising or sales promotion.

A Firm Produces the Tools for Replacing the Rivets Used