A food warehouse gets a very good buy on a brand of frozen orange juice and, rather than maintain it as extra inventory, would like to sell it quickly to retailers. Which promotional element should be used?

Question

Quizplus · Accepted Answer

Sales promotion would be the best choice in this scenario as it involves short-term incentives or promotions that encourage customers to make a purchase quickly. This approach is ideal for quickly selling excess inventory at a discounted price, which would likely apply to the discounted frozen orange juice. Advertising, publicity, and personal selling may also be used in conjunction with sales promotion but are not the most effective choices in this particular situation.

A Food Warehouse Gets a Very Good Buy on a Brand