Ben & Jerry's Ice Cream create a Facebook and Twitter campaign focused on their Halloween flavoured ice cream 'Wickedly Delicious' to raise consumer's awareness and interest in the product. This is an example of which strategy?

Question

Quizplus · Accepted Answer

This is an example of a pull strategy, where the goal is to create demand directly from consumers through marketing and promotion, encouraging them to seek out the product on their own.

Ben & Jerry's Ice Cream Create a Facebook and Twitter